essno30

But, of course, the convenience of connected data also means threats from bad actors can do a lot of damage. Cybersecurity initiatives are essential to protecting our data and thus, our way of life. In his March 31, 2021 speech, Secretary Mayorkas stressed the need for senior leaders to focus on strategic, on-the-horizon challenges and emerging technology. He specifically highlighted the importance of the transition to post-quantum encryption algorithms pointing out that the transition is as much dependent on the development of such algorithms as it is on their adoption. While the former is already ongoing, planning for the latter remains in its infancy. The government and industry must prepare for it now to protect the confidentiality of data that already exists today and remains sensitive in the future. They may exist for many reasons, including by original design or poor configuration. They may have been added by an authorized party to allow some legitimate access, or by an atta...

How Cardinal helped the country’s largest mental health care provider scale digital marketing to 500+ locations. In today’s expansive digital landscape, marketers have access to seemingly endless amounts of data - but are they using that data to its full extent? A buyer's journey spans through many devices and touchpoints before resulting in a conversion. One of the most important components of a marketing campaign is to evaluate its performance and impact and profit so that it can be determined... Many companies - and the marketing teams that support them - are rapidly adopting intelligent technology solutions to encourage operational... Marketing analytics is the use of data to evaluate the effectiveness and success of marketing activities. To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant, and Time-Bound) objectives. They can set SMART objectives by reviewing the current benchmarks ...